7 Advanced SEO Techniques You Must Implement Immediately

There are several methods to get started if you want to enhance your knowledge of SEO optimization. Let’s look at some of the top cutting-edge SEO techniques.

1. Perform a website audit for SEO
   One of the most crucial advanced SEO techniques you can do is performing an assessment of your website’s SEO performance. You’ll get a ton of valuable information regarding the performance of your website by doing this.
   The next step is to begin the audit. A thorough analysis of your website’s optimization will be provided through an SEO audit. Your audit will assist you in discovering problems related to how Google may or may not be indexing your site. We’ve written a full guide for conducting a site audit to help.
   Don’t forget to use independent website auditing tools. In addition to whatever SEO auditing you perform on your own, there are some excellent free SEO tools you can employ.
2. Check for broken links, internal links, backlinks, and permalinks.
   Although we sometimes equate the term “SEO” with “keywords,” SEO links can also have an impact on your position in the SERPs. Examine all of your links, including permalinks and backlinks, in detail. Make sure your website’s links are functional and that the backlinks are of a high caliber.
   When reviewing links, make sure to cover the following ground (guidelines included!)
   Improve your backlinks to improve your SEO.
   Review your internal linking strategy and begin implementing more if necessary.
   Create SEO-friendly permalinks.
   Create a successful link-building strategy (here are 8 tips to help you build more links)
   On your website, fix any 404 errors and broken links.
   Think about the benefits and drawbacks of utilizing a link-building service to expand your website.
3. Keep Image Alt Text in Mind
   The alt text of your images should contain your SEO keywords. This is a crucial step in content optimization for search engines. In order to raise their total SEO score, plugins like Yoast SEO actually push users to add alt text. Alt text is just metadata that may help your site perform better in the SERPs. See our article on how picture alt text benefits SEO for more information.
   Here’s how to add an image’s alt text:
   your picture to the Media Library for upload.
   Click the picture.
   On the right side of the screen, a menu will appear. You’ll notice an Alt Text box.
   Include a caption for your image that explains its purpose and, if possible, incorporates your SEO keyword.
4. Integrate long-tail keywords
   If you aren’t currently using long-tail keywords, now is the time to do so because they are the long game of sophisticated SEO techniques. Backlinko estimates that 91.8% of search engine inquiries use long-tail keywords.
   Although each of these keywords may not result in a high search ranking, their combined impact is intended to have a longer-term, wider impact. You should specifically conduct research and includeLong-tail keywords are intentionally used in blog content over time to increase authority in the SERPs.

5.  Include Schema Markup on Your Website
The SERP ranks of your website could perhaps be improved by adding schema markup. This could seem a little overwhelming if you’ve never worked with coding before. However, we’ve created a helpful guide on how to use schema markup to improve the SEO of your website. This information will make it lot simpler for Google to find you, which is what you want.

6. Increase Page Speed
   Google appreciates websites with quicker page loads. Now would be an excellent time to start looking into your website’s loading speed if you haven’t already. To assist, Google provides the free PageSpeed Insights tool.
7. Stop Consuming Your Own Focus Keywords
   Do you employ keyword exploitation? If so, you should quit. 
   The practice of employing the same focus term to optimize many pieces of content is known as keyword cannibalization. The main takeaway from this is that your website will fight with itself for Google rankings. Instead of repeatedly repeating the same keyword to try to rank, try to make your existing content better. As an alternative, you might choose a different wording related to that term and try to rank for it. Check out this guide on recognizing and resolving keyword cannibalization for more information.