Do you work as a content writer? Titan Growth offers 10 strategies to help you improve your content writing for SEO.
It’s no secret that SEO and content are inextricably linked.
After all, without SEO, your material could end up on page 50 of the search results, and we all know how low traffic on those pages is. Similarly, if your post-click content is poor, your first-page position will be limited. That’s why a strong link between SEO and quality content is critical! Here are five suggestions for writing SEO content that can help your content reach further while also improving your SEO efforts.
Writing Tips for SEO to Help Your Content Go Further
1. Write initially for your intended audience.
For a reason, this SEO content creation tip is ranked first. It appears simple enough, but many businesses create content for the wrong reasons. Write material that appeals to your target market’s interests or answers their questions. Not every post should be about your product or service, but they should all be linked to your sector. Write SEO-friendly, entertaining, and instructive material to establish yourself and your company as industry experts, and do it better than your competitors.
2. Keep everything under one roof.
Keep your unique content under your own domain name to get the credit and attention your website deserves. If you have a blog, you should avoid using WordPress or Blogger and instead host it on a subdomain on your own domain (for example, www.example.com/blog). If you have the chance to present other types of original content, such as films, infographics, or whitepapers, make sure to embed them on your website and share them from there.
3. Write headlines that are powerful.
You just have a few lines of text to create a huge impression. So don’t underestimate the SEO impact of a good title! Make clear, interesting headlines that include a variety of keywords. Make sure your meta descriptions are intriguing and elaborate on the content of your article in addition to having a fantastic headline. Remember that your title and meta description will appear in search results, so make them count!
4. Use phrases that are keyword-rich.
Use keyword-rich phrases in your headlines and throughout your content to inform both your viewers and search engines about the topic of your piece. However, be aware that using too many keywords cannot only turn off your readers, but it may also result in search engine penalties for keyword stuffing. Stick to a more natural vibe by using keywords deliberately and sparingly. Use blog tags to tag a few relevant keywords for each article, in addition to employing keywords throughout the body of the post; most general blogs have tagging features built in.
5. Make your posts logical.
Your post’s content may be excellent, but it can easily be lost in an unstructured, inefficient format. Using headlines to break up your material into smaller paragraphs provides for an easy read that keeps your readers engaged. Back-end organization is also important for search engines. To maintain a well-structured article, use proper tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles).
6. Incorporate visuals
Use photos to make your posts stand out! People are visual creatures. Including an image with your blog article might make a significant impact. Do you have a Pinterest profile? Posts with photographs can be pinned, adding additional source of traffic to your website, in addition to promoting your blogs throughout your other social media networks.
7. Use social media to promote your material.
Social networking is a strong tool for expanding your content’s reach and encouraging sharing. Use compelling descriptions and a call-to-action to promote each new piece on social media sites and in forums. Because the power of social media depends in sharing, having share buttons on each of your blog entries is essential. Implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) will give your shared links a lift and may enhance your click-through rates if you want greater control over how they appear when they’re shared.
8. Activate Google Authorship
All you need is a Google+ account to use Google Authorship to link content to a specific author. As a result, your articles appear in search results as rich snippets with the author’s photo and the article title. Google Authorship is fantastic for personal promotion, but it can also help your content get more clicks. Learn how to set up Authorship for your website if you’re an author.
9. Encourage the creation of natural links.
Although link development has progressed since the days of link farms and link buying, links remain an important ranking component for SEO. If your content is picked up by another site, linking to your own articles or website ensures a link back to your website. Adding an embed code to your site for various forms of information, such as infographics and videos, helps to boost content sharing while also providing a connection back to the original source. Aim for quality when creating SEO content because it increases shareability and the possibility of other websites linking to it.
10. Keep track of your activities.
Monitor your efforts to stay on top of your SEO-friendly material. Google Analytics is a simple and free tool for tracking page views and average page time. To get an indication of how users interact with your website after landing on your content, look at things like your bounce rate and time on site.
If you find a significant drop off combined with a low average time spent on the page, it means your material wasn’t relevant to what they were looking for, or even worse, wasn’t fascinating. Also, to get an indication of how viral your content is, check at the number of social interactions (shares, likes, etc.). Simply glancing at these simple indicators can give you a decent sense of which content pieces are well-liked and accepted, allowing you to reproduce that type of material in the future.
Because both SEO and content writing are critical components of the jigsaw, it’s critical to employ high-quality approaches for both to ensure increased traffic and engagement on your site.
Please contact us for more SEO writing tips if you have any queries regarding SEO, content, or how they operate together.
