Marketing Tips in Hotels and Tour Operators

Beautiful Lakelands, mountain highlands, the Great Rift Valley, the seashore, the Indian Ocean, mountains, and wildlife can all be found in Kenya. As a result, it is the most popular travel destination in East Africa.
2019 saw more than 2 million foreign visitors come to Kenya. Despite a steep fall in these statistics in 2020, the hotel and travel sectors of the economy are still thriving. For instance, more than 8.5% of all jobs in Kenya are in the tourism and hospitality sector.
This book will cover a variety of tactics that can boost business for your hotel or tour operator.

1. Cooperate With Local Companies
   Even if you have all you need to run your hotel or tour business, you still need to work with regional companies to boost sales. By providing a comprehensive experience, you will be able to continually provide your guests with something special.
   You should collaborate with regional companies because it will benefit your customers by saving them money and time.
2. Build a useful website
   More than 22.86 million people utilize the internet in Kenya. This is an increase of 16% from the prior years. You should rethink your marketing tips or plan since the country’s internet penetration is expected to soar during the ensuing years.
   The best method to increase your reach is by building a website that is both efficient and effective. You can sell your services and goods to both domestic and foreign customers if your website is effective. The good news is that running a website costs practically nothing in comparison to the significant advantages you will experience.
3. Make Use of Social Media’s Power
   Through social media, billions of individuals can communicate with anyone on the earth. Users frequent social media sites like TikTok, YouTube, Facebook, Snapchat, Twitter, and Instagram on a regular basis to learn about current events, gain information, and connect with friends and family
4. Benefit from Content Marketing
   In 1996, Bill Gates was correct when he declared that content is king. In the year 2021, content marketing is one of the that has developed into a potent instrument for raising brand recognition and boosting sales. Content marketing ought to be one of your marketing tips if you want to stay ahead of the pack.
5. Utilize the Potential of SEO
   Before deciding to make a purchase, more than 84% of consumers use search engines to find products or services. Seventy-nine percent of the 84% only click on organic results. Use SEO to your advantage if you want to establish an online presence, attract more customers, and boost sales
   Working with a reputable SEO company is essential to get the most out of these techniques or marketing tips. These professionals will create digital strategies and solutions geared on making your hotel or tour operator stand out from the competition. Get the best Marketing tips for your SEO and boost your google ranking with us.