For e-commerce websites, SEO is a low-hanging fruit opportunity. Although Ecommerce SEO provides one of the best returns on investment (ROI) of any ecommerce marketing effort, search engines are often given little to no thought when building online storefronts.
On-Page SEO Technique
Making sure your keywords are in the appropriate places is the main focus of on-page SEO for ecommerce systems. It helps to ensure that Google understands exactly what your page is about.
Because it aids in your appearance in additional Search Engine Results Page (SERP) elements, on-page SEO is crucial.
The following are some of the elements that affect SERP ranking:
Study of keywords for e-commerce SEO
The very first stage in any Ecommerce SEO effort is keyword research.
One of two things will occur if you make a mistake in this section:
You won’t reach page one since you’ll target keywords that are too challenging to rank for.
You’ll be ranked for keywords that don’t drive traffic or result in sales.
- Check to see if you are selecting the appropriate keywords.
You most likely won’t have keyword information for the terms you chose unless you utilize a service like Ahrefs. To choose which keywords to utilize, you must consider keyword difficulty, search volume, and buyer intent.
You can acquire an approximate estimate of search volume and CPC using Google Keyword Planner to ascertain buyer intent. It does not, however, provide you with spread or keyword difficulty (KD).
- Use Amazon to find keywords.
Given that most searches on Amazon are made with the intention of making a purchase, Amazon is a gold mine for high buyer intent keywords.
Start putting your seed term into Amazon to find keywords. As a result, Amazon will spit out ideas for autofill. Put all of these keyword suggestions in a Google spreadsheet for subsequent use.
- Research competitors to find keywords.
You can leverage the websites of your rivals if they appear higher in search results than you do to get keyword suggestions. Enter your keyword into Google first, then select a rival and look through their category and product pages for potential keywords.
Remember that there are additional things to consider, such as domain authority, before using the same keyword as your rivals just because they outrank you.
- To find keyword opportunities, use Ahrefs.
Ahrefs is a superb SEO tool all around. It is useful for many things, including keyword research, competitor analysis, backlink development, and more.
You can view built-out reports of keyword rankings on your site and those of your competitors through its simple system, enabling you to see how you compare and where you can improve.
